Who needs to wait for the next big tradeshow to come around — Rice Lake Weighing Systems, Rice Lake, Wis., is taking its tradeshow on the road.


A customized tour bus, covered in Rice Lake logos will bring the company’s weighing equipment to potential customers.


Some of the equipment that is more suitable for the fresh produce industry includes the CW-90X checkweigher, which is sealed for heavy wash-down environments such as in food processing plants. The Survivor SST3 stainless steel washdown printer is also waterproof and can also be used in heavy washdown environments. The MotoWeigh IMC System also is adaptable to the produce industry, said Melissa Hjelle, marketing specialist with Rice Lake.

Hjelle said these systems will be on the bus.


Hjelle said the company plans to cover much of the eastern third of the U.S. and Canada this fall in the bus. Live demonstrations and question-and-answer sessions are scheduled at all stops.


“(The first week of September) we’ll head out to the East Coast,” Hjelle said. “Then, we’ll work back to Wisconsin and then head south when the weather starts turning. We’ll also head up into Canada in September and October.”


To check on the vehicle’s schedule or request a visit, call 800-472-6703 and ask to speak with scheduling coordinator Terica Schamberger.