In recognition of excellent customer service, Safeway Inc. has named Hollister, Calif.-based Brent Redmond Transportation its 2010 Carrier of the Year.

Safeway, Phoenix, granted Brent Redmond the award based on the carrier’s ability to deliver and pick up loads on time, provide effective communication and for its focus on innovation, according to a news release.

The carrier’s technological ability was one of the criteria Safeway looked at when evaluating the award, said Jeff Cordova, vice president of Brent Redmond.

In 2010 the carrier partnered with Safeway to create an integrated communication strategy. The carrier used electronic data interchange technology to send and receive real-time load information and location information on the trucks and trailers. The carrier also invested in refrigerated trailer and temperature monitoring technology.

Safeway also based the award on the carrier’s environmental policy.

Since 2008 the carrier has participated in the Environmental Protection Agency’s voluntary Smartway program, a program that seeks to reduce transportation-related emissions.

“We’re constantly submitting information about our fleet and what we’re doing to lessen our carbon footprint,” Cordova said. “We’ve done it because we think it’s good for us as a business decision, but also good for us as environmental stewards.”

Safeway and Brent Redmond have worked together for more than 25 years. Although Brent Redmond provides refrigerated transportation for produce, seafood, meats, cheeses and other perishables, the carrier mainly handles fresh produce transportation with Safeway.

Safeway awards Brent Redmond Transportation