Top 10 Produce, a Salinas, Calif.-based company that provides traceability solutions to small and mid-sized independent farms, has signed its first Canadian grower.
Ontario-based Belluz Farms will begin using the companyâs UPC labels and quick response barcodes on produce after its first harvest in early summer, according to a news release.
âAs consumersâ demand for higher quality, safe, sustainably-grown food from farms close to home is increasing, we feel like Top 10 Produce has tools that will allow moderate-sized growers to exceed customerâs expectations while providing detailed, transparent data thatâs easy to access,â Kevin Belluz, one of the owners of Belluz Farms, said in the release.
Shoppers will be able to scan barcodes on the growerâs produce with their smartphones, which will direct them to a grower-controlled profile. Profiles include information about the farm, a map of the location where the product was grown, links to the farmerâs Facebook and Twitter pages and will allow shoppers to receive deals based on their locations from the grower or Top 10 Produceâs mobile partners.