Salinas, Calif.-based TrueTrac Software & Technology has launched LabelTrac, a new in-field carton labeling system aimed at helping grower-shippers comply with the Produce Traceability Initiative.


“We have taken everything about PTI and bundled it into one easy to use tool box that can be carried by one person,” said Ray Connelly, general manager.


The LabelTrac system, designed for field-packing operations, also may be used in packinghouses, he said.

“No one else is completely bundling all of the software, all of the hardware, all of the labels into one per unit price and not charge up-front costs,” he said.


London-based Bunzl PLC — through its U.S. headquarters in St. Louis, Mo. — is the exclusive distributor of LabelTrac.


What makes the LabelTrac Tool Box unique, Connelly said, is that it may be used by harvesting companies to connect securely at any time to any grower-shipper on TrueTrac’s Internet-based system.


“A harvesting crew may work for one grower in the morning and move down the road or across the street to another grower’s field in the afternoon,” he said. “The data needed to print the labels is available without going back to an office.”


Management is able to upload from an office computer to the TrueTrac Internet system company name, fields to be harvested and Global Trade Item Number data specific. The system also handles the names of harvesting companies, crews and GPS coordinates, Connelly said.


The data are downloaded to an in-field hand-held cellular device that in turn sends the data via Blue Tooth to the LabelTrac tool box, which may be powered by either a 110-volt alternating current or a vehicle’s 12-volt system, he said.


TrueTrac also is planning to release HarvestTrac, another PTI compatible software program.


“When PTI milestones 6 and 7 come next year, HarvestTrac will already be in place,” Connelly said. “It will enable growers to send the data directly to the cooler’s inventory system and on to each customer’s inventory system,” Connelly said.


Though a new product, the company is prepared to meet the demand for LabelTrac.


“We’re set up to make everybody PTI-compliant across the U.S.,” Connelly said.