Village Farms LP’s updated Web video gives a nod to Mother Earth while outlining the company’s environmentally responsible practices.

The Eatontown, N.J.-based greenhouse company noticed many people don’t know a lot about its sustainable practices, so it produced a video featuring outlining the company’s Hydroperfect growing practices.

Video addresses Village Farms’ philosophy, practices
                                               Courtesy Village Farms

Village Farms' video, available at
, focuses on the company's sustainability efforts, its food safety practices and more.

The video is featured on the company’s Web site,, featuring chief executive officer Michael DeGiglio talking about the company’s facilities and philosophy.

“Most know Village Farms’ products are hydroponic greenhouse grown, but, frankly, that’s it,” said Helen Aquino, marketing administrator. “So we are working to convey the efficiencies in our methods through this campaign.”

Sustainability is a core focus for Village Farms, said Doug Kling, senior vice president and chief sales and marketing officer.

Consumer demand for transparency in how food is grown, produced and transported is high, Kling said.

“We are finding the way we have been growing food and doing business all along aligns with people’s values,” he said. “Of course, we are always working to improve our methods in every channel, but right now just getting the word out about our story is the primary focus.”

The video also touts the health benefits, food safety practices, integrated pest management and production practices at Village Farms.