BJs Wholesale Club Inc. stores in New Jersey hosted a farmers market for locally grown produce.

On Aug. 20-21, the Natick, Mass.-based retailer allowed members to fill their own boxes with loose New Jersey-grown produce for $3.99 a box.

BJs Wholesale Club promotes Jersey Fresh

Courtesy Jersey Fresh

On Aug. 20-21, the Natick, Mass.-based retailer allowed members to fill their own boxes with loose New Jersey-grown produce for $3.99 a box.


This was the first time for a BJ’s promotion like this, said Lynne Richmond, public information officer for the New Jersey Department of Agriculture.

“I was there on Friday, and it was extremely popular,” Richmond said. “Club members were delighted, and the quality of the produce was excellent.”

Richmond said this farmers market fill-a-box promotion was proposed by BJs, and they worked with their distributor to supply the produce.

“There’s a growing interest in identifying produce used in retailers or foodservice application, and to let people know that the venue is using local produce and supporting local farmers,” she said.

The Jersey Fresh program works with a variety of outlets to promote New Jersey-grown produce, Richmond said. It is a featured menu item at the Trenton Marriott and in all 35 New Jersey locations of Charlie Brown’s Steakhouse.

Several New Jersey hospitals also host weekly farmers markets in season for the communities, as well as colleges offering produce from the Jersey Fresh program on its dining hall menus.