Bonipak has redesigned its website

The Santa Maria, Calif.-based grower-shipper made changes to make the site more interactive and to emphasize the company’s “Seed to Sale” theme, spokeswoman Christine Gorney said.

“It’s a completely different look and feel,” Gorney said. “The products page was just a list, now it’s more interactive.”

New features include “Did you know?” sections with nutritional information, and there are plans to add videos.

The site, launched April 18, was designed by Recipe, a food and beverage marketing agency in San Luis Obispo, Calif.

“Our Seed to Sale approach resonates with customers who prefer to partner with companies that are directly involved with the entire supply chain,” Mitch Ardantz, Bonipak’s managing partner, said in a news release. “This includes planting, growing, harvesting, cooling and shipping.”