(March 24, 4:20 p.m.) California Giant Berry Farms is promoting its spring berries through a partnership with the Major League Baseball Player Alumni Association and the Tennis Channel.
The Watsonville, Calif.-based company will start its “Sweet on Sports” retail promotion April 1, according to a new release, and will include separate programs featuring each partner for 20 weeks on 2.5 million packs of strawberries each week.
From April 1 to May 31, California Giant’s clamshells will feature the Major League Baseball Player Alumni Association brand and one customer will win a youth baseball clinic for up to 200 kids ages 6 to 18 hosted by former Major League Baseball players, according to the release.
From June 1 to July 31, California Giant’s clamshells will feature the Tennis Channel brand, as will point-of-sale and trade advertising. The grand prize for this promotion is a trip to Wimbledon in 2011, according to the release.