Los Angeles elementary school student-athletes and their parents shared the spotlight — courtesy of the Chilean Avocado Importers Association — at a recent Chivas USA soccer game at the Home Depot Center, Carson, Calif.

It was American Youth Soccer Organization (AYSO) night at the major league soccer game Oct. 10.

“AYSO Night was a tremendous success for us; our special guests had a great time, and we were able to expose a large number of people to our delicious avocados,” Maggie Bezart, the association’s marketing director, said in a news release. “Our partnership with Chivas USA has been fantastic as we have reached millions of Latino consumers.”

Southern California retailers were guests of the association in a hospitality suite overlooking the playing field. The retailers represented Bristol Farms, Cardenas, El Tapatillo Markets, El Super, Fiesta Market, Food 4 Less, Gelson’s, K.V. Mart, Northgate Gonzalez Markets, Ralphs, Stater Bros. and Superior Grocers chains, according to the release. The association also handed out 3,000 game tickets to the retailers to distribute to employees.

Ralphs Markets, a division of The Kroger Co., Cincinnati, gave the tickets to students and faculty at Ann Street Elementary School, Los Angeles. At halftime, the students were introduced as special guests of the Chilean Avocado Importers.

Prior to the game, Chivas USA fans were given the opportunity to spin the “Avodog Millionaire Wheel.” Winners received Chilean hass avocado key chains, notebooks, T-shirts and magnets. At the Home Depot Center, the first 10,000 fans received youth soccer balls customized with Chilean Avocado Importers Association and American Youth Soccer Organization logos.

Chilean avocado importers host retailers, soccer players

Courtesy Chilean Avocado Importers Association

Maggie Bezart (left), marketing director for the Chilean Avocado Importers Association and Brian Balladares (right), director of produce for Ralph’s Supermarkets, enjoy a Chivas USA soccer game with students and faculty members from Ann Street Elementary School, Los Angeles.