The Chilean Avocado Importers Association will sponsor three college football bowl games this season.
The Aptos, Calif.-based association will sponsor the Tostitos Fiesta Bowl, the Tostitos BCS National Championship game and the Insight Bowl, according to an association news release.
The association also sponsored the Fiesta Bowl last season.
Before the games, Chilean avocados will be promoted with Tostitos products in retailers’ football-themed displays. At the games, the association will serve avocados to fans.
Also as part of the promotion, one consumer will win two tickets to the National Championship game Jan. 10. Fourteen other consumers will win supermarket gift cards.