Columbia Marketing International Corp., Wenatchee, Wash., has tied an Ambrosia apple discount to the release of the latest exercise DVD from author and fitness guru Leslie Sansone.
Shoppers who purchase any of Sansoneâs âWalk at Homeâ DVDs will receive instantly two Ambrosia apples free, according to a news release, and a $2 discount coupon on the purchase of another of Sansoneâs workout DVDs.
The latest DVD combines walking with Pilates, the release said.
The promotion will continue into May, the end of the 2009-10 Ambrosia season, said Bob Mast, vice president of marketing for Columbia Marketing. The marketing firm is the exclusive grower-shipper of U.S.-grown Ambrosia apples.
The company developed for the promotion a new retail display that features five cases of Ambrosia apples and recipe cards, Mast said.