CVS retail locations are getting a revamp of their grocery departments, adding fresh salads and sandwiches to their limited offerings.

CVS expands grocery, adds salads, sandwiches

Woonsocket, R.I.-based CVS Caremark Corp. is the largest provider of prescription drugs in the U.S., but is looking for ways to increase its non-pharmacy revenue, according to media reports.

In certain locations, the company is trying to target consumers looking for a quick, ready-to-eat meal through fresh foods in its grocery department. The company is using consumer data from its loyalty card program to qualify stores for grocery item expansion, according to a Bloomberg report.

CVS operates more than 7,000 retail locations in the U.S., according to the report. About 20% are in urban locations, where the company is looking at expanding its offerings.

Deerfield, Ill.-based Walgreens Co. offers ready-to-eat salads and mixed fruit cups in a few hundred of its more than 7,100 stores, and has been looking at expanding that number in 2010.

“We’re looking at the right mix of products for the right locations,” Walgreens spokeswoman Tiffani Washington said in January. “Urban areas look like the best opportunity.”