Desert Glory Ltd., San Antonio, is partnering with Radio Disney on a new marketing campaign that offers consumers free digital music downloads with the purchase of NatureSweet Cherub bite-sized tomatoes, according to The San Antonio Business Journal.


According to the Journal, Radio Disney reaches a nationwide audience of 22.2 million, and tomato packages will carry a code that parents can use to download music. Radio Disney will also promote NatureSweet on its stations and Web site.

Desert Glory will also sponsor a talent contest and events in 18 markets throughout the country to give away NatureSweet product samples in top markets like Los Angeles, Chicago and San Francisco, according to the Journal. Desert Glory will also support Radio Disney’s programming feature, “N.B.T.: Making It Big,” which is searching for the next kid singing sensation.

Starting April 18, children ages 6 to 16 can submit videos showcasing their talents inspired by the Cherub tomatoes as part of the NatureSweet online talent contest at the company’s Web site, according to the Journal, with a chance to win a trip for four to Los Angeles.