Dole Fresh Vegetables, Monterey, Calif., is changing its salad kits to show an âall naturalâ label less than six months after overhauling its bagged salad line.
Courtesy Dole Fresh Vegetables
Dole Fresh Vegetables is labeling 14 of its salad kits "all natural" to highlight all ingredients have no artificial colors, flavors or preservatives.
The new label will appear on 14 Dole salads kits indicating the saladsâ ingredients including nuts, dressings, cheeses and other seasonings, have no artificial colors, flavors or preservatives, according to a news release. Dole plans to formally announce the new salad kit line during the first week of May.
The kits will be available in U.S. retail stores starting in April with the roll out ending in June, according to the release.
âDole has taken the ingredient guesswork out of salad kits to give health and flavor seekers the industryâs largest offering of all-natural, completely wholesome salad kits,â Michelle Gonsalves, director of marketing, new products for Dole Fresh Vegetables, said in the release.
The kits include four Caesars and seasonal varieties as well as a coleslaw kit, according to the release. In addition to the âall naturalâ label, the bags will also include a meal recommendation for protein, seasonings and side dish ideas to make the salad a main meal, according to the release.
In October, Dole rolled out a redesign of its 32 salad kits and nine kits with each bag displaying a taste guide and pairing recommendations. The company started a nationwide marketing campaign in November complete with Dole salad guide personality appearing in social media campaigns, TV, and retail store display ads.
Dole said in its release that it will use the same actor for its earlier salad guide campaign as well as social media, national advertising, and in-store displays starting in June.