Monterey, Calif.-based Dole Fresh Vegetables Inc., a subsidiary of Westlake Village, Calif.-based Dole Food Co., is adding a new look and larger viewing windows to its bagged salads.
On Aug. 10, Dole released a packaging design that tries to create a bolder, more consistently branded supermarket presence and allow for better product viewing by consumers, according to a news release.
The new packs feature brighter graphics, larger ingredients lists and bigger lettuce viewing windows.
The changes come ahead of a planned October comprehensive bagged salad line re-launch.
Dole said it plans to release other product and packaging changes, according to the release.
âOur bolder, more consistent packaging makes it easier for retailers to stock Dole, while the clearer, more transparent bag design âopens up the windowsâ to allow consumers to inspect the blend top to bottom to ensure quality and freshness,â Ronda Reed, Dole Fresh Vegetablesâ vice president of marketing, said in the release.
âInstead of the standard practice of using graphics along the bottom of the bag, we wanted to unveil the bottom and deliberately showcase the quality and freshness of Dole salads and, in the end, give consumers even more reasons to choose Dole.â
The packaging also uses 26% less on-pack ink.
In July, Dole introduced a pinch-and-pull easy-open salad bag.