Duda Farm Fresh Foods is using a multi-media approach to promote a partnership with a nutritionist to try to provide busy shoppers healthy and nutritious meals.
Nutritionist Veronica Moister holds a made-over version of a clementine cupcakes recipe that cuts half the fat and calories but retains high flavor. Duda is rolling out its Fresh Family Meal Make-Over program that features a nutritionist to try encourage consumers to eat more healthy and nutritious meals.
Duda Farm Fresh Foods Inc., the fresh division of Oviedo, Fla.-based A. Duda & Sons Inc., is rolling out a Fresh Family Meal Make-Over program.
The program features certified nutritionist Veronica Moister, who is also a personal trainer, in instructional videos and recipes featured on Dudaâs Web site.
A mother of three, Moister tried to lose weight and started focusing on nutrition and feeding her family more nutritious meals that also taste well, according to a Duda news release.
Hosting Dudaâs Fresh Family Meal Make-Over program, Moister is scheduled to develop recipe makeovers that feature popular foods. The meals, however, are designed to have less fat and fewer calories and more nutrition, according to the release.
âPeople can expect to get new recipes that incorporate fruits and vegetables into their everyday favorites that often provide them with little to no nutrition,â Moister said in the release. âI am very excited about the opportunity to work with Duda Farm Fresh Foods in this capacity and look forward to providing real solutions to families across America who already purchase Dandy products.â
Nichole Towell, Dudaâs marketing development manager in the companyâs Wellington, Fla., office, said in the release the partnership is one way Duda is trying to connect with consumers.
Duda plans to update the program every month.
The program is also featured on Dudaâs Facebook page called Dandy Fresh Fruits and Vegetables.