Halloween ghosts and goblins will make an early appearance at the Produce Marketing Associationâs Fresh Summit in Orlando, Fla.
McFarland, Calif.-based Jakov Dulcich & Sons will offer a sneak peek of the companyâs Harvest Hobgoblin bin that will be a part of the 2011 campaign, said Julie Lucido, a spokeswoman for Dulcich & Sons. Harvest Hobgoblin is one of the companyâs annual campaigns.
Courtesy Dulcich & Sons
Harvest Hobgoblin bins will join Dulcich & Sons' shelf danglers and colander bags this fall.
Available to retailers this year will be limited supplies of Harvest Hobgoblin shelf danglers and colander bags, which allow consumers to rinse grapes in the bag.
The table grape grower-shipper created the program for Halloween, but reaction from retailers is that it works for fall themes, Lucido said.
Dulcich & Sons participates in the Pink Ribbon Produce campaign of Harris Teeter Food Markets, Mathews, N.C., an October promotion designed to raise awareness of breast cancer.