Epic Roots LLC, Salinas, Calif., and USA Pears, Milwaukie, Ore., are partnering this spring with a new promotion.
The promotion is aimed at getting more Epic Roots mÃ¢che salads and green anjou pears in shopping carts during March and April through a new recipe, according to a news release.
The recipe will also feature other seasonal spring items like tarragon, fennel and shallots.
The recipe will be on an on-pack booklet on all retail bags and clamshells of Epic Roots mÃ¢che rosettes and mÃ¢che mixes salade verte, red romance, salade aux herbes and salade europeen shipping from March 19 through April 3, according to the release.
A coupon is also included for customers to save $1 off two packages of any Epic Roots mÃ¢che salad.
In addition to the on-pack promotion, USA Pears and Epic Roots will use social media sites like Facebook and Twitter to educate consumers on their respective products and about the promotion, according to the release.
Facts about pears and mÃ¢che will be broadcast throughout March and April, according to the release, along with nutrition facts, flavor profiles and growing region information.
Epic Roots also teamed up with the California Pear Advisory Board last August for a similar promotion.