New Jersey is encouraging food processors to market their products through the state’s “Made with Jersey Fresh” logo.

Garden State promotes fresh product use in processed items

Courtesy New Jersey Dept. of Agriculture

New Jersey is promoting fresh product use in processed items through its “Made with Jersey Fresh” logo and program.

On June 29, New Jersey Secretary of Agriculture Douglas Fisher publicized the state’s “Jersey Fresh” logo is available for companies that make food products using New Jersey-grown fresh farm products.

The state’s fresh produce season runs May through November, and incorporating Jersey Fresh products into processed foods extends the season throughout the year and helps expand distribution beyond the Garden State, Fisher said in a news release.

“Jersey Fresh is an immediately recognizable 26-year-old brand which has become synonymous with fresh, nutritious and locally grown,” Fisher said in the release.

Food processors wanting to use the logo must secure licensing rights and they are required to use products inspected through the Jersey Fresh Quality Grading program.

A poster promoting the program shows the secretary holding a tomato and a bell pepper surrounded by fresh tomatoes, pepper, squash and eggplant on a shelf above processed products such as tomato sauces, canned tomatoes, frozen vegetables, frozen breaded eggplant and salsa that bear the logo.