(UPDATED COVERAGE, May 5) Gills Onions LLC, Oxnard, Calif., is launching Sweet Spring Arrivals, the companyâs first formal product promotion through social media.
Using Facebook and Twitter, Sweet Spring Arrivals is designed to generate online conversations about Gills Onions and to alert shoppers when the products are available. Traditionally, the sliced sweet yellow onions are harvested and shipped from late April through September, but spring rains affected this yearâs deal.
âIt delayed things, but we have a good crop,â said Nelia Alamo, director of sales & marketing. âOur six-ounce packages of sliced yellow onions are available beginning this week,â she said May 5.
A major advantage of social media is the two-way conversations, Alamo said.
âThis is taking it to the next level,â she said. âThereâs definitely value in hearing their feedback, hearing what they have to say.â
Sweet Spring Arrivals will help Gill Onions to create a following, Alamo said, and be a source for information regarding onions.
âItâs really exciting to be able to connect with consumers and help to educate them on our products and the different ways they can use them,â she said.
In addition to the companyâs social media sites, Sweet Spring Arrivals is highlighted on the companyâs website, www.gillsonions.com.