Wenatchee, Wash.-based Columbia Marketing International Corp. is kicking off the Grapple-brand apple season â literally.
Courtesy Columbia Marketing International Corp.
âItâs a kid-friendly sales opportunity for retailers that combines Americaâs favorite grape flavored apple with the surging popularity of soccer,â Bob Mast, vice president of marketing, said in a news release.
Shoppers who purchase Grapples can receive a free collectorâs edition soccer ball, the release said. Labels on Grapple clamshells direct consumers to a website, www.grapplefruits.com, where order forms and promotion rules can be found.
Consumers who mail two Universal Product Codes from Grapple products will receive a soccer ball.
Grapples, marketed by Columbia Marketing International and Rainier Fruit Co., Selah, are Washington galas and fujis that are bathed in a grape-flavored liquid.