Wenatchee, Wash.-based Columbia Marketing International Corp. is kicking off the Grapple-brand apple season — literally.

Grapples target youth with apple season opener

Courtesy Columbia Marketing International Corp.

“It’s a kid-friendly sales opportunity for retailers that combines America’s favorite grape flavored apple with the surging popularity of soccer,” Bob Mast, vice president of marketing, said in a news release.

Shoppers who purchase Grapples can receive a free collector’s edition soccer ball, the release said. Labels on Grapple clamshells direct consumers to a website, www.grapplefruits.com, where order forms and promotion rules can be found.

Consumers who mail two Universal Product Codes from Grapple products will receive a soccer ball.

Grapples, marketed by Columbia Marketing International and Rainier Fruit Co., Selah, are Washington galas and fujis that are bathed in a grape-flavored liquid.