The Idaho Potato Commission’s cross-merchandising promotion with Rosemount Wines kicked off just in time for the holidays.
Until the end of the year, bottles of Rosemount wine will feature a “bottleneckers” with a $1 off coupon for a 5-pound bag of Idaho Potatoes, as well as a recipe for Champ, an English-style mashed potato dish from chef Gordon Ramsay, according to a news release.
Potatoes aren’t the only commodity on board with this promotion — pork and Maille-brand mustard are among products that are also involved in the promotion.
“The period between Thanksgiving and the end of the year is a critical selling period for Idaho potatoes, and retail promotions, such as this, remind consumers to include Idaho potatoes in all their holidays meals, Thanksgiving, Christmas and New Year’s,” said Seth Pemsler, vice president of retail and international for the commission, in the release.
Pemsler also said the promotion is especially exciting because of the endorsement from Ramsay, and because of the premium products involved.