JP Dulcich & Sons celebrated its 50th anniversary with an innovation.

The Delano, Calif.-based grape grower-shipper introduced a new colander bag as part of its fall merchandising program.

The ready-to-use colander bags make it easy for consumers to wash and eat grapes and help retailers create merchandising displays. According to a news release, the sturdy clear bags have a flat, perforated bottom and sides. Consumers put the bag under the faucet to wash grapes in the bag while the water drains out.

The bags, danglers and accompanying display bins feature the Pretty Lady and Harvest Hobgoblin brands.

The free standing display bins have durable plastic rolling bottoms and are easy to clean. A video on the company’s website, demonstrates how to use the rolling bin and the various components of the merchandising program.

The bin also features a message about the company, celebrating its 50th year in business.

“It seems like it was just yesterday, but I’m exceedingly proud of the business my family and I have built over the last half century,” said Jakov Dulcich, company founder, in a news release.

The company markets product through Sunlight International Sales, Delano.