“What’s on your plate?” is not a rhetorical question for Karen Caplan. It is her next blog post.

Karen Caplan launches blog


Caplan, former United Fresh Produce Association chairman and president and chief executive officer of Frieda’s



, L

os Alamitos, Calif., has launched a blog called “What’s on Karen’s Plate” (http://whatsonkarensplate.blogspot.com).



ng is another great way for me to communicate the company’s mission — to Change the Way America Eats,” Caplan a news release from Frieda’s Inc.

The blog will feature twice-weekly posts and will be relevant to both industry and consumers, she said.

The company also features other social network outreach efforts, having launched Facebook and Twitter accounts in the spring of 2009.

“The goal is to continue to educate consumers about the vast array of specialty produce now available,” Caplan said. “In addition to strengthening our online presence, social media is a great way to connect directly with our consumers and contacts around the world,” Caplan said in the release.

Frieda’s social networking site links are: