Fortifying its Washington state presence, L&M Cos. Inc. has added industry veteran Keith Horder to help expand the companyâs Northwestern business.
Horder became the Raleigh, N.C.-based companyâs director of business development, a new position in its Washington business unit.
Horder, who has 40 years of produce industry experience, has had many senior-level industry positions including:
- director for produce for Pleasanton, Calif.-based Safeway Corp.;
- director of sales and marketing for Selah, Wash.-based Rainier Fruit Sales Inc.;
- vice president for marketing for Coral Gables, Fla.-based Turbana Fruit;
- corporate manager for produce merchandising for Eden Prairie, Minn.-based Supervalu Inc.; and
- director of procurement for Montvale, N.J.-based Great Atlantic & Pacific Tea Co.
He most recently ran his Phoenix-based Business Visions consulting firm in which he helped with L&Mâs Northwestern sales.
In a news release, Gary James, L&Mâs chief operating officer, said Horderâs broad experience in executive positions in all aspects of the industry make him an invaluable member of L&Mâs staff.
Horder liked L&M workersâ attitudes and said he believed his retail, wholesale and marketing experience should provide L&M insights into the needs of its customers, according to the release.
On Jan. 15, the grower-shipper moved its Washington offices from Selah to a larger building in nearby Union Gap.
Lee Anne Oxford, L&Mâs director of marketing, said L&M moved everyone to the new site.
Horder started in the position in early January.