Fortifying its Washington state presence, L&M Cos. Inc. has added industry veteran Keith Horder to help expand the company’s Northwestern business.


Keith Horder to handle business development for L&M

Horder


Horder became the Raleigh, N.C.-based company’s director of business development, a new position in its Washington business unit.

Horder, who has 40 years of produce industry experience, has had many senior-level industry positions including:

  • director for produce for Pleasanton, Calif.-based Safeway Corp.;
  • director of sales and marketing for Selah, Wash.-based Rainier Fruit Sales Inc.;
  • vice president for marketing for Coral Gables, Fla.-based Turbana Fruit;
  • corporate manager for produce merchandising for Eden Prairie, Minn.-based Supervalu Inc.; and
  • director of procurement for Montvale, N.J.-based Great Atlantic & Pacific Tea Co.

He most recently ran his Phoenix-based Business Visions consulting firm in which he helped with L&M’s Northwestern sales.

In a news release, Gary James, L&M’s chief operating officer, said Horder’s broad experience in executive positions in all aspects of the industry make him an invaluable member of L&M’s staff.

Horder liked L&M workers’ attitudes and said he believed his retail, wholesale and marketing experience should provide L&M insights into the needs of its customers, according to the release. 

On Jan. 15, the grower-shipper moved its Washington offices from Selah to a larger building in nearby Union Gap.

Lee Anne Oxford, L&M’s director of marketing, said L&M moved everyone to the new site.

Horder started in the position in early January.