Cincinnati-based Kroger Co. added its name to the list of retailers endorsing the Rapid Recall Exchange.
The program was developed by GS1 US, the Grocery Manufacturers Association and the Food Marketing Institute, Washington, D.C., and enables suppliers and retailers to have a standardized system for recalls that allows for immediate communication, said Jon Mellor, director of external communications for GS1 US.
âThis is a very powerful tool,â Mellor said.
Mellor said the systemâs two-way notification hasnât been available in this way in the past. It allows for recall initiators and receivers to send questions back and forth and all communications are in the one place.
âIt also accommodates information about the closing of a recall so the receiver can let the initiator know the product has been cleared from the shelf,â he said.
A scrolling list of subscribers to the system can be found at www.rapidrecallexchange.org.
Other retailers that are subscribers and endorse the program include:
- Associated Grocers Inc., Baton Rouge, La.
- Associated Food Stores Inc., Salt Lake City.
- Bozzutoâs Inc., Cheshire, Conn.
- Dorothy Lane Market, Dayton, Ohio
- Food Lion, Salisbury, N.C.
- Harris Teeter Inc., Matthews, N.C.
- Hy-Vee Inc., West Des Moines, Iowa
- Publix Super Markets, Lakeland, Fla.
- ShopRite, Keasbey, N.J.
- United Supermarkets, Lubbock, Texas
- Wegmans Food Markets, Rochester, N.Y.