A New Jersey importer of avocados from the Dominican Republican has added Mexican product to its lineup.

Mamamia to pack Mexican avocados

East Rutherford, N.J.-based Mamamia Produce LLC is shipping Mexican fruit under its growers’ labels now, but by late March should be packing under its own Mamamia brand, said Julio Garcia, the company’s director of sales and marketing.

Adding a Mexican deal will give Mamamia year-round coverage on avocados, Garcia said. The Dominican season runs from December to March.

After five years shipping from the Dominican, the Mamamia brand has developed a strong following in markets including Baltimore, Chicago and Indianapolis, Garcia said. New York City and other Northeast markets, by contrast, prefer Mexican fruit, he said.

The company found that after the Dominican season ended, customers were still asking for Mamamia avocados.

“People like our label,” he said. “We don’t ship anything Mamamia if we don’t know it’s 100% perfect.”

Mamamia expects to import about five or six loads of Mexican product per week, Garcia said. In the Dominican season, it brings in three to six loads per season.