Salinas, Calif.-based Mann Packing Co. Inc. is rolling out a series of fall promotions that will continue into the holiday season.

The first promotion, an on pack 55 cent discount, begins Oct. 10, said Elena Hernandez, marketing coordinator. The discount goes to shoppers who purchase any two of Mann Packing’s mainstream vegetable items such as Broccoli Wokly, broccoli and cauliflower and vegetable medley.

A similar promotion was unusually successful last fall, Hernandez said.

“The average redemption rate for on pack discounts is 6%,” she said, “But last year the rate for this promotion was 15%, more than double the average rate.”

Mann Packing plans series of fall promotions

Also beginning in October – but with an added twist – is the company’ s annual Festive Fall Savings promotion. As was the case last year, the 55 cent on pack discount will go to shoppers who purchase one of Mann Packing’s sweet potato products. Added to the promotion this year are the company’s butternut squash products.

“We know shoppers want convenience and value,” Lorri Koster, vice president of marketing, said in a news release. “We’re happy to continue to provide an enhanced value that will keep consumers shopping in produce and out of the frozen food aisle.”

A third promotion, Decadent Dining, will kick off in November. The in pack promotion offers four recipes and a coupon for $1 off packages of the company’s Broccolini.

“This is our first year doing the inserts, and recipe cards are a great bonus for the holidays,” Hernandez said.

The promotions will be available to retailers throughout the U.S., she said. Mann Packing is finalizing plans on separate promotions for Canadian shoppers. Details will be released shortly, Hernandez said.