Mariani Nut Co., Winters, Calif., has entered the retail snack foods arena with the introduction of flavored almonds.
Courtesy Mariani Nut Co.
The move to the snack packs was spurred by the publicâs healthy snacking trend, said Matt Mariani, director of sales and marketing.
âIt seemed the time was appropriate to come out with the new offering and to take advantage of that trend,â he said.
Mariani Nut Co. has been growing, packing and shipping almonds and walnuts for nearly 40 years, but the new snack line is the companyâs first flavored offering, Mariani said.
The flavors, selected after conducting focus groups and other research, are wasabi and soy, honey roasted, roasted and salted and natural. Other flavors may follow.
âDown the road, we would look at line extension in terms of additional flavors,â Mariani said.
The company settled on the six ounce resealable foil packs because they are small enough to be easily portable and also provide the value of multiple servings, he said.
âWe think weâre combining convenience, good taste and good value, all the attributes that we targeted,â Mariani said.
The suggested retail price is $3.99 per pack.