Products from Gonzales, Calif.-based Misionero Vegetables will soon be wearing a new look.
The company is rebranding its entire non-organic line starting with the retail lettuce leaf selections and salad kits, said Alicia Blanco, marketing manager.
The new brand is Garden Life, which replaces Garden Cuts, she said, and includes a new logo.
The Garden Life brand will begin appearing on 7-ounce clamshells containing Cosmopolitan (a cross between iceberg and romaine), romaine, red leaf and green leaf lettuces in markets this fall, Blanco said. Garden Life salad kits will follow, she said, with the entire line switched to the new brand as existing packaging supplies are exhausted.
Floyd Griffin, an early advocate of sustainable farming, founded the nearly 40-year-old family owned grower-packer-shipping company.
âWe wanted the new brand to communicate our founderâs vision of freshness, quality and sustainability in a simplistic design,â Dan Canales, vice president of sales and marketing, said in a news release. âGarden Life ties in more closely to our products and conveys a global message to our customers and consumers.â
The new brand will not extend to Misioneroâs line of organic vegetables, which continues to carry the Earth Greens label, Blanco said.
(The original story incorrectly identified the label under which Misionero's organic vegetables are packed.)