ORLANDO, Fla. — New Limeco LLC, Princeton, Fla., is rebranding its papaya under a new label after striking partnerships with Guatemala and Belize growers.

New Limeco rebrands papayas

Doug Ohlemeier

Eddie Caram, general manager of New Limeco LLC, Princeton, Fla., and Doria Potts-Blonder, sales and marketing director, hold some papaya at the Produce Marketing Association Fresh Summit 2010.
New Limeco is rebranding its papaya under a new label.

The tropicals grower-shipper plans to begin packing its Sunset Jewell-labeled papaya in mid-November.

Though New Limeco has long sold papayas, the company plans to market all its papaya under the new label and is trying to market the fruit’s health benefits, said Eddie Caram, general manager.

It imports five to eight containers a week of the Thai nung variety and plans to increase its shipments, Caram said.

New Limeco ships papayas throughout the year,

The company is also packing its avocados in 1/8-bushel boxes.

The display-ready and enclosable boxes handle three to six pieces of fruit and should be popular for club stores and gift packs, Caram said.

He said New Limeco is the only south Florida avocado grower to receive exemption from the Homestead-based Florida Avocado Administrative Committee to pack its fruit in cartons other than the standard 10-pound flat.

New Limeco publicized its changes at the Produce Marketing Association’s Fresh Summit 2010.