The “green” movement is all the rage these days. And yet, if you’re a retailer or consumer of potatoes, green is the last thing you want.

Courtesy NNZ Inc.

NNZ Inc., Lawrenceville, Ga., and Walnut Packaging Inc., Farmingdale, N.Y., have joined to manufacture, market and distribute a potato bag they say eliminates the greening of potatoes caused by prolonged exposure to fluorescent lighting.

The Spud Shade bag is designed so that the front of the bag is covered with an opaque poly plastic that inhibits light, while the back side of the bag remains a ventilated clear poly so that consumers can visually inspect product before purchase.

Steve Greenfield, director of sales and marketing for NNZ, said Spud Shade made for a win-win for all parties. No longer will retailers have to throw blankets over bags of potatoes at night in hopes of not having to throw the product out because the skin had turned green.

“It’s cost-effective for the packer since it’s a poly bag,” Greenfield said. “And it saves the retailer money by reducing shrink.”

Greenfield added that the opaque front of the bag also “allows a nice marketing real estate” for packers and retailers, allowing for graphics and other print materials.

“And, it allows consumers to see the quality of the product on the back of the bag,” Greenfield said. “All that while preventing greening, too.”

Greenfield said Huntsinger Farms, Hegins, Pa., has been selling the Spud Shade bags to its retailers the last two years, but NNZ and Walnut Packaging intend on marketing the bags wide in the coming weeks. Spud Shade has been nominated as one of five finalists in the supply chain efficiencies category of the Produce Marketing Association Impact Awards, which will be awarded at the PMA’s Fresh Summit Oct. 5 in Anaheim, Calif.

“One of Huntsinger Farms’ retailers said he’d kept larger packers out because he only wants potatoes in this bag,” Greenfield said.

(Note on correction: The location of Huntsinger Farms was incorrect in earlier versions of this story.)