Fresh fruits and vegetables are expected to be among the retail items sporting a new nutrition label.

In August, shoppers will likely begin seeing foods bearing a rectangular box with a check mark and the words “Smart Choices Program. Guiding Food Choices.”

The Smart Choices program is being administered by Ann Arbor, Mich.-based NSF International and the Bethesda, Md.-based American Society for Nutrition.

The Smart Choices label was developed to bring uniformity to the proliferation of front-of-pack labels, according to a news release from the two organizations.

The program was developed by a group of scientists, public health advocates, food industry representatives and health organizations.

Foods eligible to receive the Smart Choices label must meet specific nutritional requirements.

Foods must be low in fat, cholesterol and added sugars and salt and high in nutrients including calcium, potassium, fiber, magnesium and Vitamins A,C and E.

Fruits and vegetables, whole grains and low-fat and fat-free dairy products are among those listed as “food groups to encourage.”

Suzanne Price, communications manager for the American Society for Nutrition, said she expects Smart Choice labels to be affixed to individual fruits and vegetables.

General Mills, Kellogg, Kraft, PepsiCo, ConAgra Foods and other packaged-foods companies plan to participate in the program, Price said. She did not know of any fresh produce companies that had signed on as of June 17.

Retailer Wegmans Food Markets, Rochester, N.Y., is on the list of participating companies, she said.

Nutrition label to appear on fresh produce