The Fishers-based New York Apple Association plans to offer its full-service retail promotion support program again this fall.
The program ties in to consumersâ desire for more local produce, Jim Allen, president of the association, said in a news release.
âWeâre going all out to push fresh, local fruit,â he said in the release. âOur apples this fall will be coming straight from the orchard â not fruit storage.â
The promotion has newly designed point of sale signs highlighting the new crop with both generic and signs specific to Mcintosh and Empire varieties.
A new display wrap, nutrition information and banners also are available.
One of the highlights of the associationâs retail support program â the In-Store Demo Program â also is planned. Last year almost 1,500 stores across the country sampled New York Apples through the program.
The association budgeted $600,000 for radio and television advertisements, and it plans to sponsor the New York City Marathon Nov. 1. To tie in to the marathon sponsorship, the association is encouraging its New York City area retailers to promote apples.
More information is available at www.nyapplecountry.com.