With artichoke season underway, Castroville, Calif.-based Ocean Mist Farms added a promotional page to its website to allow consumers to locate artichoke sales in their areas.

The website, http://tinyurl.com/3jv6q67, launched March 1, according to a news release.

Ocean Mist updates the site weekly, allowing consumers to choose the region where they live and then view retailers’ artichoke promotions based on their locations.

The company alerts consumers about updates to the website through Facebook and Twitter pages. Ocean Mist has more than 1,300 Facebook followers and almost 800 followers on Twitter.

“We know shoppers are looking for value and we want to use every tool we have to communicate with them when our retail partners are promoting artichokes,” Kori Tuggle, director of marketing and business development, said in the release. “This is another vehicle that creates dialogue with our consumers. Retailers active on social media outlets also pick up our posts and share the artichoke sale prices with their engaged consumers.”

Since the page was launched, it has received more than 10,000 views weekly.

Ocean Mist leads consumers to artichoke sales