FreshDirect, an online grocer serving the New York City area, said it plans to more than double its locally grown offerings, to more than 350 during peak season.



Fresh foods now available include fruit and vegetables, along with eggs, dairy products and grass-fed beef from more than 30 growers and ranchers within 300 miles of New York, FreshDirect said in a news release.

“Our criteria for the local products are that they must not only be good for our customers, but also good for local farmers and good for our environment too,” Monica Woo, FreshDirect’s chief marketing and strategy officer, said in the release.

Based in Long Island City, FreshDirect provides home and office grocery deliveries to Manhattan, Brooklyn and other nearby areas for $5.49-6.79 per order. The company requires a minimum order of $30.

FreshDirect has filled more than 11.6 million orders since it was founded in 2002, according to the release.

Many of FreshDirect’s seasonal foods are shipped from Long Island farms, the company said. Other products come from Pennsylvania, Connecticut, Massachusetts and New Jersey.