"Non-precious" organic foods — those priced within 20% of a conventional non-organic product — will turn up in more mainstream supermarkets in 2010, according to the fourth annual Fresh Ideas Group Consumer Trends Forecast from the Boulder, Colo.-based firm.

Other trends include:



  • more male-friendly packaging and in-store events as the number of men doing household shopping rises;

  • lower-priced restaurants and mobile restaurants in food trucks doing more business than white-tablecloth facilities as diners continue to be cost-conscious; and

  • supermarkets selling more "grab-and-go" pre-made meals.