"Non-precious" organic foods — those priced within 20% of a conventional non-organic product — will turn up in more mainstream supermarkets in 2010, according to the fourth annual Fresh Ideas Group Consumer Trends Forecast from the Boulder, Colo.-based firm.
Other trends include:
- more male-friendly packaging and in-store events as the number of men doing household shopping rises;
- lower-priced restaurants and mobile restaurants in food trucks doing more business than white-tablecloth facilities as diners continue to be cost-conscious; and
- supermarkets selling more "grab-and-go" pre-made meals.