With an eye toward giving a boost to its retail customers, San Diego, Calif.-based Organics Unlimited Inc. is pushing its On the Go campaign targeted at athletes and others with active lifestyles.
“We want to give our retailers things they can use,” Mayra Velazquez de Leon, president, said in a news release. “While we have always focused on providing the highest quality bananas, we realize that retailers also face challenges with shoppers understanding all of the advantages of buying organic.”
The On the Go campaign, launched in April, includes tips for retailers on Organic Odes , the company’s blog. In addition, downloadable point-of-sale materials are available at the company’s website, www.organicsunlimited.com.