Delano, Calif.-based table grape marketer Pandol Bros. Inc. is launching an outreach campaign to help consumers better understand the positive effects of the fruit.
âAlthough itâs been established that grapes contain a nutritional payload, this includes a unique phytonutrient antioxidant resveratrol, and we believe the emerging research about its potential beneficial effects will be helpful to consumers and also support retailers.â Tristan Kieva, director of marketing and business development, said in a news release. âResveratrol has been shown to be a potent antioxidant and anti-inflammatory agent and has the potential to positively impact a variety of health issues.â
Pandol Bros. plans to share with consumers on its website the results of published medical studies that point to potential healthy effects of resveratrol and will collaborate with retailers, dieticians and food editors in spreading the word, according to the news release.
The company will have the luxury of a near in-house consultant, Stephen Pandol, M.D., a member of the family and a professor at the David Geffen School of Medicine at the University of California at Los Angeles.
Pandol is providing Pandol Bros. with already published research conducted by others and is helping to translate the medical findings into laymenâs terms, according to the release.
Grapes rank just behind pomegranates in antioxidant content and ahead of blueberries, the release said. Also to be shared by Pandol Bros. is the growing body of research indicating the positive effects of resveratrol and other studies suggesting potential anti-cancer, anti-aging, anti-viral and other protective aspects.
âWhile grapes continue to be a highly popular and convenient snack item, as consumers learn more about resveratrol, we see its potential to create more demand across the category,â Kieva said.