The Produce for Better Health Foundation’s America’s More Matters Pledge: Fruits & Veggies . . . Today and Every Day! campaign is online and running, prior to its official start in September.

The campaign is designed to promote eating more fruits and vegetables every day, by setting personal goals for increased consumption: a pledge to eat more servings per day, to make produce half of every meal or to increase produce availability in schools.

The group encourages everyone, from consumers to growers, to take the pledge, as it has a goal of 100,000 by the end of the year. To make this easier, PBH has made toolkits available, specific to retailers, educators and suppliers.

PBH More Matters Pledge launched online