Starting mid-July, the Produce for Better Health Foundation will have activities online in preparation for September, which is National Fruits & Veggies — More Matters Month, and the organization is asking consumers to pledge to eat more fruits and vegetables.
Some additions to the website will include the following:
- My Community Activity Exchange, where visitors will be able to submit and view produce-related activities in their area;
- America’s More Matters Pledge: Fruits & Veggies… Today and Every Day!;
- Toolkits section, including all manners of promotional items for the pledge, including pledge cards and promo scripts; and
- Facebook and Twitter links, to check PBH’s progress on activities.
“We encourage the industry to populate the site by scheduling events and uploading information,” Jill Le Brasseur, communications specialist for PBH, said.
Le Brasseur also encourages the produce industry to talk up the pledge and put up a direct link to it on their websites.
“I encourage all PBH donors to look for the September pledge campaign toolkit and incorporate some or all of these materials into your own September promotions,” Elizabeth Pivonka, president and chief executive officer, said in a news release. “There will be some core toolkit visuals that we ask you to use; otherwise, there is great flexibility for you to add supplemental materials and interactive components”
The foundation upgraded its website, including easier-to-navigate pages and more information about health and PBH programs.
The foundation updated its consumer newsletter, now called the Fruit & Veggie Voice, with a new look. The web site’s homepage has a new, more accessible look, and the foundation has added 17 commodity pages with recipes and other information.