The Produce for Better Health Foundation, Wilmington, Del., is  asking children to celebrate National Fruit & Veggies — More Matters Month in September by embarking on treasure hunts.

PBH sponsors healthy foods treasure hunts

The foundation is sponsoring a series of “Crunch Bunch Treasure Hunt” parties, inviting children throughout the U.S. to hunt for healthy food alternatives.

The parties are designed to encourage children 4-8 to make healthy food choices and eat more fresh fruits and vegetables. The program’s cost is $5, and includes an book with food “riddle” cards that can be taken to the grocery story to hunt for specific produce items, according to a news release.

“We feel this is a great way to tie in fruits and vegetables with fun,” said Jill Le Brasseur, communications specialist for PBH. “It’ll just be that much more fun getting kids to eat fruits and vegetables.”

To join a treasure hunt party that’s already been planned, or schedule their  own, people can visit the Fruits & Veggies — More Matters Web site, More information about the Munch Crunch Bunch Treasure Hunts, including a link to a video about the activity, is at the Web site.

Treasure hunts will be in September, which is National Fruits & Veggies — More Matters month.

“Obviously, with school starting up, people are trying to think of activities for their kids,” Le Brasseur said. “Any kind of fun, educational activity that lets kids know it’s fun to learn again is great, especially if it shows them the fun of eating good, healthy fruits and vegetables.”