(Feb. 18, 2:37 p.m.) Several new items — including a fruits and veggies beach ball game and a Spanish-language Produce Wheel and More Matters Guide — are among the fare available in the 2009 Produce for Better Health Foundation’s nutrition education catalog.

The catalog already has been distributed to 85,000 members of the Wilmington, Del.-based organization’s key audience of educators and health professionals, said Jill Le Brasseur, communications specialist. A direct mailing of 45,000 additional catalogs is planned for August.

“We also believe it has something to offer food retailers, those who home school their children and anyone concerned about proper nutrition and encouraging others to eat more fruits and vegetables,” Le Brasseur said.

PBH has sold nutrition education resources for more than 10 years. A product development committee reviews feedback from educators and health professionals to determine the products that are sold in the catalog.

New items this year include:

  • The Fruit & Veggie Beach Ball Game;

  • A new Fruit & Veggie Color Champions activity book, Farm to Fork;

  • A new poster of “What Does ‘More’ Look Like?” which gives a visual representation recommended servings of fruits and vegetables;

  • An updated version of the Produce Identification poster, which features 176 color photos of fruits and vegetables; and

  • Spanish-language versions of the Fruits & Veggies Produce Wheel and Get More…Because More Matters guide.

The catalog not only is for distribution of educational materials, but also is a revenue stream for the foundation, Le Brasseur said.

“In 2008, net catalog sales provided 30% of the foundation’s overall revenue,” she said.

The catalog is available online at www.pbhcatalog.com.

PBH targets retailers, others with new catalog
The 2009 Produce for Better Health Foundation’s nutrition education catalog is available online at www.pbhcatalog.com.