The Produce for Better Health Foundation’s Twitter page recently surpassed 2,000 followers. “Social media marketing is a great way to connect with people and give them the help they need to add more fruits and vegetables to their meals and snacks,” Elizabeth Pivonka, president and chief executive officer, said in a news release.

Aside from the casual consumer, PBH’s Twitter followers range from industry members, public health associations and newspapers and other media. The page is also included on 161 nutrition- and produce-related Twitter lists.

PBH started the page last year, when it introduced a Facebook page (which has more than 600 fans) and created some YouTube videos. More recently, PBH added a Nutrition Education Catalog Facebook group all in hopes of making Fruits & Veggies — More Matters campaign more visible.

PBH's Twitter numbers on the rise