Shoppers and trade searching for a better way to find fresh fruit now have an app for that.

Philadelphia wholesaler develops fruit buying app

Courtesy Kovacevich

Tom Kovacevich, general manager of TM Kovacevich International, has developed his Best Fruit Now application that helps buyers select better quality and in-season fruit.


Tom Kovacevich, general manager of Philadelphia wholesaler TM Kovacevich International Inc., has developed his Best Fruit Now application that helps buyers get “the scoop” on selecting better quality and in-season fruit.

Available on the iPhone, the app features a fruit buying guide and because of seasonality, sections show which fruit consumers should try and fruit they should avoid during the month. The app also provides product information such as storage and handling tips. A “chances” section reviews the hundreds of fruits featured and recommends fruits in high supply and possessing strong quality that shoppers can take chances on by blindly walking into a produce aisle, Kovacevich said.


By learning about new and different types of fruit, Kovacevich said such an app could help break the predictability people have in their fruit buying habits.

He said he came up with the idea to develop a fruit-based app after friends at soccer games kept drilling him for information on the best fruit to purchase. He said he considered writing a book and then started a blog. A “techie” friend suggested developing an app to help provide shoppers at their fingertips information for the best fruits they see in the produce aisle.

Philadelphia wholesaler develops fruit buying app


Kovacevich said young retail produce clerks with smartphones could also quickly access the information and help answer shopper questions about fruit.

“They can instantly become fruit geniuses,” Kovacevich said. “This could be valuable to someone who is curious about learning more about fruit and sharing that information with their customers. The goal is to make the consumer a smarter fruit shopper and the retail clerk a smarter fruit seller.”

Kovacevich released the app, which is available at www.bestfruitnow.com, on March 7. He said he expects the app to be released for Android phone use within the coming months.

TM Kovacevich distributes produce to retail and foodservice customers throughout the Northeast.