Pink Lady America has become one of the first produce companies to join a new national effort trying to trim childhood obesity.

Pink Lady joins anti-obesity coalition

Yakima, Wash.-based Pink Lady America LLC is partnering with 40 food manufacturers and trade associations supporting the Healthy Weight Commitment Foundation aims to lower obesity — particularly childhood obesity — by 2015.

The coalition has nearly 95 supermarket chains, restaurants, food and beverage manufacturers, trade groups, sporting goods stores and insurance companies, promoting ways to help people diet through proper energy balance in the marketplace, at work and in schools, according to the foundation's website. 

Retail, foodservice operators and association members include:

  • Safeway Inc., Pleasanton, Calif., 
  • United Supermarkets, Lubbock, Texas,
  • Harris Teeter Supermarkets, Charlotte, N.C.,
  • Wakefern Food Corp., Elizabeth, N.J.,
  • Food Marketing Institute, Arlington, Va., 
  • Grocery Manufacturers Association, Washington, D.C.,
  • Darden Inc.,
  • Kraft Foods,
  • W.K. Kellogg Foundation,
  • National Business Group on Health.

Pink Lady joins its associate, Passport to Health — a central Washington area children’s health education program coordinated by the Yakima Valley Memorial Hospital Charitable Foundation — as a Healthy Weight Commitment Foundation partner, according to a news release.

In the release, Alan Taylor, Pink Lady’s marketing director, is quoted as saying the move puts the apple brand in a unique position as it’s not only the first “partner apple” but also the foundation membership opens other opportunities for the apple to fight the obesity battle.

So far, coalition members have contributed $20 million to the health effort.