A $15 million TV advertising campaign launched by Wonderful Pistachios is already paying dividends.
Two of the companyâs eight âGet Crackinââ commercials place in the top ten in research conducted by The Nielsen Co., New York, according to a news release. The research, which evaluated new commercials from Sept. 21 to Oct. 18, ranked the advertising messages based on viewer surveys for likeability and recall, according to the release.
A Wonderful Pistachiosâ commercial featuring Lauren Caitlin Upton, a former Miss South Carolina Teen USA, was the fifth-most-liked new commercial while another featuring prankster Wee-Man from the TV show âJackassâ ranked ninth-most-recalled new advertising message, the release said.
âAs we move into the entertaining-filled holiday season â a popular time for a very social nut â weâre thrilled that Wonderful Pistachios will be top-of-mind while consumers hit the produce aisles at the grocery store,â Dominic Engels, vice president of global marketing for Paramount Farms, said in the release.
Wonderful Pistachios are grown, processed and packed by Los Angeles-based Paramount Farms.
Other celebrities appearing in the commercials include Olympic medal-winning swimmer Dara Torres, Christopher Knight, from the 1970s sitcom âThe Brady Bunch,â and Vincent Pastore, who starred in âThe Sopranos.â
Paramount launched the campaign Oct. 5 and it continues through December. The commercials, which focus on the nutâs low-calorie, low-fat content, have been airing with programs including âMonday Night Football,â âLate Night with David Letterman,â âSaturday Night Liveâ and âThe Office,â according to the release.