The Idaho Potato Commission is using a partnership with products from four other grocery categories to promote Idaho potatoes this holiday season.

The commission went in with Sutter Home wines, New York brand Texas toast, beef and Mrs. Dash seasonings on a free standing insert set to be distributed to 30 million consumers nationwide Nov. 14.

“Multipartner promotions are always a huge success for all the brands involved,” said Seth Pemsler, vice president of retail and international for the commission in a news release. “They remind consumers of the multiple ways they can pair many of their favorite products.”

The insert features a beauty shot of Idaho potatoes and the Idaho seal, along with the other products, all under the heading “Traditions: Simple, Sophisticated & Delicious.”

The ad also has a recipe for baked potatoes.

Potato commission partners with four in promotion

Courtesy Idaho Potato Commission