World Variety Produceâs most recently published book earned respect from celebrity chef Emeril Lagasse on ABCâs âGood Morning America.â
Courtesy World Variety Produce
World Variety Produce's latest book, Melissa's Everyday Cooking with Organic Produce, was featured on a Good Morning America segment hosted by Emeril Lagasse.
The daily news and talk show featured the book in its âAmericaâs Recipes: Emerilâs Best Summer Cookbooksâ spot hosted by the chef July 22. âMelissaâs Everyday Cooking with Organic Produce,â written by Cathy Thomas, was recommended in the local food category.
âThis is a really, itâs a great guide. Itâs more alphabetical, but really, really great on produce,â Lagasse said on the show.
The other categories included barbeque, everyday cooking and dessert. In the local food category, âIn The Green Kitchenâ by Alice Waters also earned mention from the chef, while Good Morning Americaâs host recommended Lagasseâs own âFarm to Fork.â
The book is more culinary-driven than the companyâs first book, âMelissaâs Great Book of Produce,â said Robert Schueller, director of public relations.
âOur first book was really a reference,â Schueller said. âThis one has a lot of recipe information.â
World Variety Produce sent the book to âGood Morning America,â which then shared the book with Lagasse, Schueller said.
âEmeril knows our company as well,â Schueller said. âHeâs very familiar with our brand, and he even said on the show that people may recognize us from the store.â
While the book, which published in May, is sold through book stores and online in the traditional outlets, it is also available in some produce departments, Schueller said.
âWe sell it into produce departments, and have been able to get it into a couple retailers across the country,â Schueller said. âIt makes sense to us because it urges people to buy more in the produce department.â
The book has also enjoyed some publicity through a syndicated Associated Press article about produce-centered cookbooks. Schueller said he has found the article in more than 150 publications nationwide.
âThe bookâs only been out a few months, and this really shows that America is hungry for this kind of knowledge,â Schueller said. âAnd we know thereâs a need for education about how to include more produce in oneâs diet.â