World Variety Produce’s most recently published book earned respect from celebrity chef Emeril Lagasse on ABC’s “Good Morning America.”

Produce book touted by Emeril

Courtesy World Variety Produce

World Variety Produce's latest book, Melissa's Everyday Cooking with Organic Produce, was featured on a Good Morning America segment hosted by Emeril Lagasse.

The daily news and talk show featured the book in its â€œAmerica’s Recipes: Emeril’s Best Summer Cookbooks” spot hosted by the chef July 22. “Melissa’s Everyday Cooking with Organic Produce,” written by Cathy Thomas, was recommended in the local food category.

“This is a really, it’s a great guide. It’s more alphabetical, but really, really great on produce,” Lagasse said on the show.

The other categories included barbeque, everyday cooking and dessert. In the local food category, “In The Green Kitchen” by Alice Waters also earned mention from the chef, while Good Morning America’s host recommended Lagasse’s own “Farm to Fork.”

The book is more culinary-driven than the company’s first book, “Melissa’s Great Book of Produce,” said Robert Schueller, director of public relations.

“Our first book was really a reference,” Schueller said. “This one has a lot of recipe information.”

World Variety Produce sent the book to “Good Morning America,” which then shared the book with Lagasse, Schueller said.

“Emeril knows our company as well,” Schueller said. “He’s very familiar with our brand, and he even said on the show that people may recognize us from the store.”

While the book, which published in May, is sold through book stores and online in the traditional outlets, it is also available in some produce departments, Schueller said.

“We sell it into produce departments, and have been able to get it into a couple retailers across the country,” Schueller said. “It makes sense to us because it urges people to buy more in the produce department.”

The book has also enjoyed some publicity through a syndicated Associated Press article about produce-centered cookbooks. Schueller said he has found the article in more than 150 publications nationwide.

“The book’s only been out a few months, and this really shows that America is hungry for this kind of knowledge,” Schueller said. “And we know there’s a need for education about how to include more produce in one’s diet.”