ORLANDO, Fla. — Produce for Kids thanked its participating retailers and sponsors and celebrated its 2010 program that has helped raise cumulative contributions to $3.1 million supporting healthy eating and children’s causes.

Produce for Kids celebrates fundraising landmark

Doug Ohlemeier

Dan McCullough (right), vice president of produce and floral for Ahold USA Inc., a division of the Dutch-based Royal Ahold NV, talks about how Ahold USA plans to expand its participation in the Produce for Kids campaigns.
John Shuman, president of Shuman Produce Inc., Reidsville, Ga., looks on during a March 4 reception at the Southeast Produce Council’s Southern Exposure 2011 convention.


During a March 4 reception at the Southeast Produce Council’s Southern Exposure 2011 convention, Produce for Kids organizers said the spring 2010 campaign raised $399,942 and the fall 2010 campaign generated $195,000.

Organizers say the program’s spring 2011 “Get Healthy, Give Hope” program should become the largest campaign ever and they plan to involve 65 produce suppliers working with 16 retail banners across 25 states, said Heidi McIntyre, executive director.

“We have gotten a lot of new participation,” she said. “We plan to expand this program.”

Dan McCullough, vice president of produce and floral for Ahold USA Inc., a division of the Netherlands-based Royal Ahold NV, said for 2011 Ahold plans to expand its participation from its Giant Food Stores, Carlisle, Pa., also known as Giant Carlisle, to its other divisions, Landover, Md.-based Giant Food LLC, Stop & Shop Supermarkets, Quincy, Mass., and Stop & Shop/New York Metro.

The additions will boost participation to 750 stores in 13 states, he said.

Produce for Kids celebrates fundraising landmark


“You all should feel good about what you’re embarking on for 2011,” McCullough said. “I was taken aback by what this relatively new organization has accomplished in a short period of time. It’s pretty impressive that this program really keeps the money in the local communities and hits the core values everyone in this room shares. There’s no doubt that this program will have longevity and sustainability long after we’ve gone into retirement.”

Produce for Kids founder John Shuman, president of Shuman Produce Inc., Reidsville, Ga., called the fall 2010 drive the group’s most successful fall campaign.

McIntyre said the 2010 campaigns made 46 million consumer impressions by reaching 150 media outlets.