ORLANDO, Fla. â Produce for Kids thanked its participating retailers and sponsors and celebrated its 2010 program that has helped raise cumulative contributions to $3.1 million supporting healthy eating and childrenâs causes.
Dan McCullough (right), vice president of produce and floral for Ahold USA Inc., a division of the Dutch-based Royal Ahold NV, talks about how Ahold USA plans to expand its participation in the Produce for Kids campaigns.
During a March 4 reception at the Southeast Produce Councilâs Southern Exposure 2011 convention, Produce for Kids organizers said the spring 2010 campaign raised $399,942 and the fall 2010 campaign generated $195,000.
Organizers say the programâs spring 2011 âGet Healthy, Give Hopeâ program should become the largest campaign ever and they plan to involve 65 produce suppliers working with 16 retail banners across 25 states, said Heidi McIntyre, executive director.
âWe have gotten a lot of new participation,â she said. âWe plan to expand this program.â
Dan McCullough, vice president of produce and floral for Ahold USA Inc., a division of the Netherlands-based Royal Ahold NV, said for 2011 Ahold plans to expand its participation from its Giant Food Stores, Carlisle, Pa., also known as Giant Carlisle, to its other divisions, Landover, Md.-based Giant Food LLC, Stop & Shop Supermarkets, Quincy, Mass., and Stop & Shop/New York Metro.
The additions will boost participation to 750 stores in 13 states, he said.
âYou all should feel good about what youâre embarking on for 2011,â McCullough said. âI was taken aback by what this relatively new organization has accomplished in a short period of time. Itâs pretty impressive that this program really keeps the money in the local communities and hits the core values everyone in this room shares. Thereâs no doubt that this program will have longevity and sustainability long after weâve gone into retirement.â
Produce for Kids founder John Shuman, president of Shuman Produce Inc., Reidsville, Ga., called the fall 2010 drive the groupâs most successful fall campaign.
McIntyre said the 2010 campaigns made 46 million consumer impressions by reaching 150 media outlets.